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I’m a graphic designer and front-end developer working from the North of England in Leeds, West Yorkshire. Following a BA in Visual Communication (2009) at Glasgow School of Art, I spent five years in London working for several respected design studios alongside my own clients. Since moving up North, you’ll mostly find me at Approach, a graphic design and development practice.

I’m available to undertake freelance design projects for individuals and organisations, teaching and workshop arrangements and freelance consulting.

Skills and expertise

My interests and skills chiefly lie in typographic design across both screen and non-screen based media, with a particular interest in complex systems such as books and websites. As a designer, I have extensive experience designing books, websites, identities, exhibitions, infographics, maps, custom typefaces, signage and wayfinding systems. As a front-end developer, I’m primarily writing CSS (usually written in Sass), HTML and Javascript (mostly jQuery). I use Grunt as a task-runner and Git for version control.

Client and studio experience

© 2014 Sam Baldwin. Designed and built by Approach. Where supported, this site is typeset in Seravek (Bold) from Process Type Foundry. Read about the design and build process of this website.

Leigh Ledare printed matter

Leigh Ledare, et al.
exhibition printed matter, 2012
Client: WIELS Contemporary Art Centre, Brussels, Belgium
Designed at Sara De Bondt studio

Perspex interpretation label Wrapped interpretation panel Wrapped interpretation panel

In Pursuit of the Exquisite: Royal Sèvres, from Versailles to Harewood
Exhibition identity and graphics, 2014
Client: Harewood, Leeds
Designed at Approach

Exhibition invite (front) Exhibition invite (inside)

De bode van Ensor exhibition invite, 2012
Client: Mu.ZEE, Oostend, Belgium
Designed at Sara De Bondt studio

Exhibition guide

Richard Hollis exhibition guide, 2012
Client: Libby Sellers Gallery, London
Designed at Sara De Bondt studio

Window signage at the Podium Unit Project Space

Podium Unit Project Space window signage, 2011
Client: Casper Mueller Kneer Architects, London

Book covers

Passie #1 and Passie #2 exhibition catalogues, 2012
Client: Mu.ZEE, Oostend, Belgium
Designed at Sara De Bondt studio

Postcard recto Postcard verso
Website screenshot

Concrete Geometries
Identity, website, postcard and exhibition guides, 2010–14
Client: Architectural Association School of Architecture, London

Book cover Book spread Book spread Book spread

Alison Turnbull, Sea the Stars
Book design, 2012
Client: Matt’s Gallery, London
Designed at Sara De Bondt studio

White vinyl applied to red-painted hoarding

Liverpool Biennial city-wide signage and environmental graphics, 2012
Client: Liverpool Biennial, Liverpool
Designed at Sara De Bondt studio

Wedding invitation Wedding invitation

Pair of wedding invitations, 2012

Book cover

Stud marks on the summits: A History of Amateur Fell Racing: 1861–1983
Print-on-demand facsimilie edition (concept), 2011

Two stacks of posters

UR Feeling posters, 2012
59.4 × 84 cm
Client: Camden Arts Centre, London
Designed at Sara De Bondt studio

Exhibition invite recto Exhibition invite verso

Victor Servranckx: De Jaren Twintig exhibition invite, 2012
Client: Mu.ZEE, Oostend, Belgium
Designed at Sara De Bondt studio